Briabe Media

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Briabe Media!
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Targeted Mobile Marketing

As the US population has grown more diverse the days of one-size-fits-all marketing are long gone. Ethnic Americans of African, Asian, and Hispanic descent now make up more than a third of the US population and, according to estimates, make up $1.3 trillion, or 18.5%, of all US buying power.  And these numbers are only expected to grow in the coming years.

Today’s marketers are much more aware of the significant opportunity that the changing national demographics present. What's more, they realize that to connect with these highly lucrative and diverse audiences, they must abandon traditional mass-marketing practices in favor of laser-focused, multicultural marketing efforts.

From our founding, Briabe’s team  has recognized the unique opportunities afforded by mobile marketing to connect with audiences often difficult to reach via other media channels.  As a result , today Briabe is the leading US targeted mobile marketing agency for advertisers seeking to connect with Hispanic, African and Asian Americans.  These groups represent the driving force behind much of the phenomenal growth that is occurring in the U.S. wireless space and the mobile channel is shaping up to be one of the most effective media channels for engaging them.

Hispanic, African and Asian Americans:

  • Subscribe to and utilize advanced mobile services such as text messaging, mobile internet, and mobile TV at a much higher rate than other demographics;
  • Score the highest percentage of mobile advertising recall;
  • Are more likely to be living in wireless-only households when compared to other demographic groups, making them even more difficult to reach;
  • Have invested in the advanced devices required for a rich mobile media experience at much higher rates than other demographics; and
  • Are actively seeking new mobile information and entertainment sources to take full advantage of their mobile investments.

If you’re seeking greater clarity on how to reach your multicultural target audiences, our team is well prepared to assist you in creating unique mobile strategies that take into account cultural differences.