Verizon Business - Case Study

Verizon Business

Get in the Hunt

Verizon Business participated in an international tradeshow hosted by its partner Avaya to promote their latest advanced telecommunication offerings. At the tradeshow Verizon desired to bolster its interactions with show attendees by improving opportunities to engage with them while also allowing Verizon to standout from its competitors in attendance.

Services:
• Conference wide SMS Scavenger Hunt solution that captured and engaged show attendees around key products, educational sessions and Verizon’s partners;
• Mobile tradeshow website that allowed attendees to stay connected with Verizon Business’s key resources throughout the show; and
• Marcom materials including postcards and email banners,

Target audience:
US Business travelers, attendees of five day trade show
Year:
2010
Duration:
One Week