Ubisoft - Case Study:

Ubisoft

Create Your Own Rabbids Ringtone!

As a part of Ubisoft’s integrated media campaign to promote the launch of Rayman Raving Rabbids TV Party, the firm and its interactive agency partner, Liquid Advertising, selected Briabe Media to develop a unique mobile marketing experience that could integrate tightly with online campaign elements and generate buzz among its fan base.

Briabe Media's Services:
• Created a HTML web form that captured user created ringtone files and their associated phone numbers from specified client’s server location
• Wrote a script to pull collected information and send users a SMS message with downloading instructions and a WAP link to download their ringtone
• Designed and hosted a WAP landing page to allow consumers to easily download their ringtone to their mobile phone
• Managed SMS delivery of ringtones across all major US wireless carriers

Target audience:
General market, 17 to 35
Year:
2008 to 2009
Duration:
6 months