Baby Phat Seductive Goddess Case Study:

Baby Phat

Seductive Goddess Fragrance by Kimora Lee Simmons

Baby Phat's Kimora Lee Simmons is on a mission to share her ultra-sexy and glam secrets with women everywhere. So for the launch of its newest fragrance creation, Seductive Goddess, Baby Phat wanted a media channel strategy that could not only reach and engage its multicultural target audience that already relies heavily on their mobile phones to stay informed and in touch, as a part of their daily lifestyles.

Briabe Media's Services:
Mobile text-2-win sweepstake
Singlehand™ Branded Ringtone Giveaway
Bi-weekly beauty tips (mobile alerts)
Singlehand™ Mobile Website

Target audience:
Multicultural Females 17 to 35
Year:
2008
Duration:
6 months