Briabe Media

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Briabe Media!

QUICK FACT:

In the US 73,635,000 people sent a text message in August 2006 (38% of mobile subs). The majority of those people said they sent a text message "almost every day" (about 28 million people, or 14.5 percent of mobile subscribers) according to M:Metrics.

Briabe Media Kit
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Baby Phat Seductive Goddess Case Study:

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Baby Phat

Seductive Goddess Fragrance by Kimora Lee Simmons

Baby Phat's Kimora Lee Simmons is on a mission to share her ultra-sexy and glam secrets with women everywhere. So for the launch of its newest fragrance creation, Seductive Goddess, Baby Phat wanted a media channel strategy that could not only reach and engage its multicultural target audience that already relies heavily on their mobile phones to stay informed and in touch, as a part of their daily lifestyles.

Briabe Media's Services:
Mobile text-2-win sweepstake
Singlehand™ Branded Ringtone Giveaway
Bi-weekly beauty tips (mobile alerts)
Singlehand™ Mobile Website

Target audience:
Multicultural Females 17 to 35
Year:
2008
Duration:
6 months