Jenny Craig - Case Study

Jenny Craig

Change Your Life

Jenny Craig, Inc., one of the world largest weight management companies, wanted to try new media to get its message out to women looking to start 2009 off on the right the foot. The firm contracted with Briabe Media and our mall media partner, Eye Corp., for a national campaign that combined mall media and SMS short code marketing to engage and capture women while they were out shopping.

Services:
• Mobile lead generation via SMS and shortcode
• WAP Landing Page and Mobile Banner Designs
• Campaign Optimization, Analysis and Reporting

Target audience:
General market, women 25 to 55
Year:
2008 to 2009
Duration:
3 Months