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QUICK FACT:In the US 73,635,000 people sent a text message in August 2006 (38% of mobile subs). The majority of those people said they sent a text message "almost every day" (about 28 million people, or 14.5 percent of mobile subscribers) according to M:Metrics. 
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IKEA - Case Study
IKEA
SMS Dream Job Campaign
Ikea desired a fresh approach for recruiting Hispanic management talent for its Los Angeles and Philadelphia stores.
Services:• SMS Text Messaging and Alerts integrated with Ikea's Job Search Database
Target audience:
Hispanics 21 to 35
Year:
2006
Duration:
3 Months