QUICK FACT: Twenty eight percent of the mobile phones in the market offer mobile video capabilities.

Chevrolet - Case Study

Chevrolet Palm Spring

Chevy Drive to The Goal Mobile Sweepstakes

The Chevy dealers of Palm Springs wanted to get more out of their soccer sponsorship by enhancing the interactivity of their campaigns to promote their new line of cars with acculturated Hispanic males.

Services:
Mobile Sweepstakes, Web Micro-site
Target audience:
Acculturated Hispanics Males Ages 18 to 44
Year:
2006
Duration:
3 Months