Carl's Jr. - Case Study

Carl's Jr. Restaurant Chain

I like Flatbuns Campaign

Carl's Jr. launched a major integrated media campaign to promote its new patty melt burger. Carl's wanted to generate excitement around the burger by creating a unique offering that spoke to the way its target consumers used media.

Services:
• Mobile Ringtones and WAP Site

Target audience:
General Market 18 to 44
Year:
2007
Duration:
6 Months