Pepsico - Case Study

America On the Move ®

Get Fit With WiiFit

America On the Move ® (AOM) is a nonprofit initiative whose mission is to improve health and quality of life by promoting healthful eating and active living among individuals, families, communities and society. For its 2008 "Steptember" marketing initiative AOM and its corporate partner, Pepsico, desired to integrate mobile marketing into the campaign in order to better reach Hispanic and African American mothers.

Services:
• Demographic, Behavior and GEO targeted mobile media buy
• WAP Landing Page and Mobile Banner Designs
• Sweepstakes registration and mobile alerts opt-in via WAP landing page
• Campaign Optimization, Analysis and Reporting

Target audience:
Hispanic and African American mothers, ages 25 to 35
Year:
2008
Duration:
2 Months