AMTRAK - Case Study

Amtrak

Travel Smart

Passenger rail services provider AMTRAK desired to try an alternative media strategy to generate awareness of its targeted  discount program for mobile in a three state region - Michigan, Illinois, and Missouri.  A specific promotional discount code provided the ability to track the campaign's success by state. .

Services:
• Geo-targeted mobile media buys to reach audience
• Creation and management of mobile web site to capture registrants
• Design of all creative assets
• Management of registration database
• Campaign optimization, analysis, and reporting 

Target audience:
General market, ages 18 - 49 
Year:
2010
Duration:
Four Weeks